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How can you convince 9 out of 10 people to purchase hearing aids?



It’s no big secret that most people with hearing loss decide to just live with it. In fact, a staggering 9 out of 10 people with mild to moderate hearing loss don’t wear hearing aids. But what if you could convince 9 out of 10 people to purchase hearing aids? It may sound impossible—but Signia knows the way.

The fear of accepting hearing loss

One of the main reasons hard of hearing people cite for not getting the hearing aids they need is embarrassment about wearing them. They envision hearing aids as the big, bulky devices of the past. They fear wearing hearing aids will make others perceive them as old or infirm.

We know overcoming these perceptions can be difficult even with all the hearing aid options currently available. So, we here at Signia have decided to take a step back and try something radical by rethinking what a hearing aid should be entirely. Our conclusion: hearing aids need to become stylish accessories that enable your patients go about their day with confidence—even pride—in how they look and how well they hear.

A game-changing hearing aid

Signia will soon launch an innovative, advanced hearing aid designed to meet the needs of today’s consumers. Early studies show the potential of these devices to attract new patients—and influence their buying decisions. When our new hearing aid was presented to a statistically significant group of consumers alongside more traditional devices, 9 out of 10 chose to get hearing aids. That means you can look forward to more patients and more purchases when this device is in your store.

So, what is this innovative new product? Stay tuned for our announcement on August 27 so you can join us in shattering perceptions about what a hearing aid can be.